BRAND CULTURE

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literati-inspired fashion

Since its inception in 2017 in Shanghai, the fashion capital, Moyao has blossomed like a glimmering star in the vast night sky of metropolitan culture. Three designers, each with 15 years of experience in luxury fashion and diverse backgrounds, have joined forces to embark on an extraordinary journey exploring the profound connection between fashion and life. Moyao is dedicated to achieving the perfect fusion of “form” and “spirit,” intertwining Eastern aesthetic poetry with Western craftsmanship to create a dreamlike vision of “literati-inspired fashion.” This approach transforms style into a vivid reflection of the intellectual’s pursuit of inner refinement.

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